We built Bloom because we needed it
A near-tragic medication error during our own IVF cycle showed us how fragile the system really is. No family should depend on legible handwriting at 11pm.
It was our third cycle. After months of injections, scans, and hope, a single transcription error nearly doubled a progesterone dose. We caught it by luck — a half-remembered number, a frantic late-night call. Most families wouldn't have.
That night we realized the most advanced fertility medicine in the world was being delivered through paper schedules, look-alike vials, and exhausted human memory. The science was extraordinary. The safety layer didn't exist.
So we built it.
Bloom is the system we wished we'd had: automated safety checks on every dose, a color-coded box that makes mistakes nearly impossible, and timing that adapts to each medication. Today it protects cycles at clinics across the country — and we're only getting started.
The values behind every decision
Patients first, always
Every decision starts with the person navigating their cycle. Bloom is free for patients because safety should never be a paywall.
Safety is non-negotiable
We would rather over-flag than miss a dangerous dose. The Guardian is conservative by design.
Calm over clever
IVF is overwhelming enough. We obsess over making every interaction feel quiet, warm, and clear.
Earn clinical trust
We build with reproductive endocrinologists, respect their expertise, and never pretend to replace it.
People who've lived it
Ryan Hungate
Ryan went through IVF with his wife and experienced firsthand the chaos of medication management. A technology leader with a passion for solving real problems.
Steven Maroulis
Steven's wife's clinic prescribed the wrong medication at the wrong time. That experience — and the $25,000 it cost — became the founding moment of Bloom.